Does Your Business Card Work For you?

Do You Know How To Turn Your Business Card Into A Lead Generating Machine? Your business card is the most often overlooked form of lead generation. In fact, most business owners never even consider the possibility that their business card should be driving prospects to them in droves. And yet, it can be one of your most versatile lead generation …

Quit Wasting Your Resources!

I had a client recently tell me that one of his mature declining businesses needed to be resurrected. In reality, the market dynamics were all running against this decision. The product line had run its useful course as substitutes were becoming more important to the end user. Competitors were dropping pricing to maintain share and customers were feeding the frenzy by insisting …

The Value of Customer Education in the Real World

Remember that quote from Field of Dreams – “If you build it, he will come”? Well, if you build it, they may come…but will they stay? You’ve been successful at turning prospects into customers, but are you maintaining those relationships? In any business, retention is important. The more you nurture your relationships with your current customers, the more chance you have …

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider …